Home / Development / 1C: ‘We’re too big to be bought’

1C: ‘We’re too big to be bought’

Dominant Russian games company 1C has told MCV that it would be too expensive for any potential suitor – and that it is ready to cement its stranglehold on its native market by upping its retail presence.

At the company’s second annual Prague ‘n’ Play event last week, 1C – believed to be worth as much as $1 billion – waxed lyrical about its increasingly powerful development, publishing, distribution and retail network which allows the company to operate as a ‘cradle to grave’ games company.

And with plans to ramp up its retail operation further, 1C’s international sales director Nikolay Baryshnikov is confident that the company can continue its dominance:

We’re trying to prove that it is possible to sell games without piracy and be successful,” he told MCV.

It is also a huge anti-piracy banner to the rest of the industry – we have 41 stores so far, and we are aiming to have opened 70 by the end of the year.”

When asked whether he’d consider a bid from a rival interested in sweeping into the Russian market, he added: I think we would be too expensive for anyone to buy.”

About MCV Staff

Check Also

Rebellion’s Jason Kingsley on Epic exclusives, Stadia and why it’s making Judge Dredd for TV

"I want to be fair to the fans who want to buy it on the platform they want... I guess that could change but there would have to be a bloody good reason."