Home / Business / Publishing / Atari gets new advertising agency

Atari gets new advertising agency

Infogrames Entertainment has appointed global advertising agency Euro RSCG C&O to boost the Atari brand around the world.

According to

Marketing Week

, the French agency will be responsible for ‘developing the brand globally and helping devise strategy around a number of new product launches’.

It is unclear how the appointment affects DraftFCB, which currently handles the Atari account on a global basis.

About MCV Staff

Check Also

Sony and Microsoft’s cloud partnership shows how big a competitor Google’s Stadia really is

There’s more to this move than gaming but the old rivals pairing up demonstrates big changes on the horizon