Experts from Bossa and Facebook have joined the final schedule for next month’s London Games Conference.
Roberta Lucca, CMO and co-founder at Bossa Studios, will speak on creating hit game Surgeon Simulator by doing things differently – and the results have been over a million YouTube uploads, a hundred million views and six-figure sales.
Meanwhile Tarquin Henderson, Facebook’s Head of EMEA Gaming Sales will discuss the value of Facebook in driving dynamic user growth & engagement at launch and throughout your game’s lifecycle.
That means a total of 16 leading names will be speaking at the November 13th event – the full schedule can be found below.
Click here to book your ticket now – tickets cost £269.
The London Games Conference takes place on November 13th at One Wimpole Street and will offer insight and actionable advice on how to make a hit game.
Speakers hail from across the industry spectrum, with developers, publishers, retailers, analysts, media consultants and leading social media platforms all talking.
That’s people like Martyn Gibbs (GAME CEO), Bruce Daisley (Twitter UK MD), Shahid Ahmad (PlayStation), Michael Pachter (Wedbush Morgan) and many more. Other speakers include leaders from Google, Twitch, Sports Interactive, CCP Games and Revolution.
The theme of the conference is ‘Next-gen success’.
Commenting on the agenda, Conference Chairman James Binns remarked “We’ve assembled a group of some of the smartest minds, from some of the biggest business in the field of interactive entertainment. The schedule is all killer, no filler – and we promise actionable insights to really drive your business forward.”
The London Games Conference is for games-industry professionals in leadership, marketing, distribution and publishing roles. It is an exclusive, trade-only event.
The conference takes place in the afternoon, with networking sessions before, during and afterwards.
To book your place head to www.londongamesconference.com
Or contact Jennie.Lane@intentmedia.co.uk, or call her on 01992 535 646.
Event partners include Vicon, ARM, Testronic Labs and OPM.
THE FULL SCHEDULE
15:15 – 16:00
Registration and Tea and Coffee
16:00 Welcome and opening remarks
James Binns, Conference Chairman
16:05 -KEYNOTE ADDRESS: Next-gen games retail
Martyn Gibbs, CEO at Game Retail Ltd, on how GAME is combining the best of the high street and digital channels, driving deeper customer relationships.
16:25 – What gamers are talking about
Bruce Daisley, UK director, Twitter UK will share new insights around game trends, based on terms and time of day. He will share case studies from games publishers who are getting Twitter right, and describe what best actions can grow followers and engagement, with both free and paid for activity.
16: 40 – Sharing great stories on Kickstarter
Revolution founder Charles Cecil on how the KickStarter campaign for Broken Sword – the Serpent’s Curse Adventure got 14,032 backers, almost doubling its funding target. A brilliant lesson on how to engage with your audience.
16:55 – Videogames, by the numbers
Michael Pachter, Research Analyst at Wedbush Securities, shares insights and analysis on both the state of the videogames market and where the opportunities are
17:10 – The whole world is watching… the explosion of video game video
Twitch CRO Jonathan Simpson-Bint will share the rapid audience growth and user behaviours around video streaming and show what it means for both game experiences and marketing.
17:25 – Driving growth and engagement of your game with Facebook
Tarquin Henderson, Facebook’s Head of EMEA Gaming Sales will discuss the value of Facebook in driving dynamic user growth & engagement at launch and throughout your game’s lifecycle.
17:40 – The changing face of motion capture
Phil Elderfield, Product Manager at Vicon Motion Systems will share how new tech Cara can enable film and games studios of any size to bring characters to life through advanced facial tracking and capture.
17:55 – 18:20
18:20 – The Indie Revolution
Shahid Ahmad, Strategic Content at SCEE, describes how with fantastic tools, digital distribution and gaming everywhere, there has never been a better time to make a game.
18:35 – Ratings war
Simon Little, Managing Director PEGI will share the challenges of maintaining and communicating a games age-rating system in the digital era.
18:50 – Making the cut
Roberta Lucca, CMO and co-founder at Bossa Studios on creating hit game Surgeon Simulator by doing things differently. Over a million YouTube uploads, over a hundred million views and six-figure sales.
19:05 – Building a community and keeping track
With its Football Manager series continuing to grow in strength, Sports Interactive’s Studio Director Miles Jacobson, will share business insights around creating thriving communities and unique software piracy and usage data.
19:20 – The long con(version)
N’Gai Croal, founder and CEO of Hit Detection, on the role of external feedback and consumer dialogue during the development process.
19:35 – The challenges of quality assurance for a constantly changing product.
Erik Hittenhausen, Head of Functionality and Compliance QA – Games, Testronic. Today, many of the most popular global franchises continually evolve rather than relying on a day one ship. The advance of digital games and DLC has meant that it is now more important than ever that quality of a product and subsequent updates remain consistent.
19:50 – Google and games
Ross Brockman, Strategic Partner Lead, Mobile & Games, delivers a single snapshot of all the ways the Google ecosystem touches the games market and the opportunities it presents for the games industry.
20: 05 – Creating the perpetual franchise
David Reid, CMO at CCP Games, the Icelandic developer behind Eve Online, will share the secrets of how they’ve kept the Eve Universe growing and thriving for more than ten years. CCP’s business strategy is to build communities through the creation of virtual worlds that elicit personal experiences more meaningful than real life.
20:20 – Closing Remarks
Jo Twist, Chief Executive Officer at UKIE on the place for the UK in global games development and publishing.
20:30 – Networking Buffet and Drinks
23:00 – Events Finishes