Publishing giant Electronic Arts has indicated it will throw more weight behind the Facebook games platform.
Speaking at an earnings report this week, where the publisher reported a $322 million net loss, an EA exec said Facebook remained integral to the firm’s future.
We’re seeing an increase in game traffic on Facebook and believe the site has stabilised with a current estimate of 290 million gamers playing an average of 3.5 hours per month,” EA chief John Schappert stated.
The EA COO added that its subsidiary, Playfish, is Facebook’s second-biggest games publisher – though independent data puts it far behind pole-positioned Zynga.
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