Games lead charge in iPhone App Store

Coinciding with the launch of the new 3G iPhone, Apple will at 5pm today open the doors to its brand new on-demand iPhone Apps Store – with gaming leading the charge and offering great opportunities for developers.

Apple claims that of the 500 applications expected to be available at launch, over a third will be games-related – and 90 per cent of the service’s offering will be priced at $9.99 or less.

Interestingly for developers, The New York Times reports that Apple does not see the Apps Store as a revenue making machine, but instead as a vehicle for driving iPhone sales.

For more on the development imlications of the service, head over to Develop.