Mountain Dew has announced partnerships with Team Dignitas, Splyce and Team SK Gaming.
The partnership will see the esports organisations providing exclusive content and streams over at Mountain Dew’s Twitch channel.
“We are excited to expand our support of esports through these partnerships with three world-class teams,” says Manos Spanos, Mountain Dew’s global senior marketing director. “Industry-first partnerships and authentic integrations that align with core Mountain Dew values and resonate with gamers and DEW Nation will continue to inspire us as a business.”
It’s part of Mountain Dew’s growing commitment to esports. In 2016, the soft drink brand created the Mountain Dew League, and the MDL was designed as a competitive league to help amateur esports athletes to move up to the pro leagues in association with ESL. This year this is returning, and can be viewed on a different Twitch, linked here, every Tuesday through Thursday. https://www.twitch.tv/esea, every Tuesday through Thursday.
The money behind the deal is unknown.