Home / Business / Publishing / Nickelodeon moves into games

Nickelodeon moves into games

Nickelodeon is launching into the games business, with a $100m warchest earmarked by the Viacom-owned kids TV network to grab a slice of the fast-growing casual sector.

According to Marketing Week, Nickelodeon is planning a series of multiplayer games, virtual online worlds and new subscription services.

These include myNogging, a subscription site featuring educational games for pre-schoolers, plus Nick Gaming Club, which will include multiplayer titles.

Nickelodeon boasts the likes of SpongeBob SquarePants, Jimmy Neutron, The Fairly Odd Parents and Rugrats amongst its portfolio of IP.

About MCV Staff

Check Also

Sony and Microsoft’s cloud partnership shows how big a competitor Google’s Stadia really is

There’s more to this move than gaming but the old rivals pairing up demonstrates big changes on the horizon