MCV/DEVELOP News, events, research and jobs from the games industry

The distinction between creative and media has changed radically. Media agencies are constantly tasked with ensuring cut through. This requires more than our expertise in media channel planning – it requires our creative thinking. Creating standout has always been a problem. The changing pattern of media consumption does not change …

Whilst the Resident Evil movies may have proved a hit with the public, their reception amongst the gaming fraternity has been less enthusiastic – but you can expect the gaming public to be more receptive toward the arrival of the third movie on Blu-Ray and DVD. Sony has confirmed that …

Yesterday MCV reported that Singapore’s Media Development Authority had decided to ban BioWare’s upcoming Xbox 360 RPG Mass Effect thanks to an in-game scene involving a girl-on-girl coupling between a human and blue-headed alien lass. However, regional paper The Straits Times now reports that the Authority has decided to life …

The Halcyon Company, an LA based firm that owns the gaming rights to the lucrative Terminator franchise, has announced that it has opened a new development studio and is already at work on a new game based on the brand. The Hollywood Reporter claims that the firm opted to open …

After enjoying critical and commercial success on both PC and PS3, EA has confirmed that the PS3 version of Valve collection The Orange Box will arrive on PS3 on December 14th, Eurogamer reports. Many had been speculated that the game would not appear on the Sony platform until some time …

MCv sister site Develop reports that Microsoft is looking to compete much closer with the Nintendo Wii and its wider, family audience by creating more family-focused video games, according to a story on the Dow Jones Newswires. The story mirrors comments made by Euro Xbox boss Chris Lewis to MCV. …

The US games software market saw sales of $1.1 billion in October, a huge 73 per cent increase on the same month last year, according to NPD figures. And it was Activision’s Guitar Hero III that spearheaded the massive drive, selling 1.4 million units across all platforms and capturing four …

IT’S BEEN an eventful few months for Microsoft, to say the least. After cutting the price of the Premium 360 to 250, the platform holder launched its killer app, Halo 3, and a few short weeks later introduced 360 Arcade – a new SKU indicative of Microsoft’s desire to widen …

Plans to complete with Wii using Rare-developed games and by introducing new casual titles

Time is running out to secure your spot for one of the year’s most important events for games marketeers. Organised by Tandem Events, the Games Marketing Forum in London promises to offer both the opportunity to learn from established marketing experts and to network with the cream of the UK …