The recent video game cover of free mag Shortlist has broken records for AR firm Blippar.
The campaign was blipped almost 230,000 times at an average of 4.5 blipps per user, with an average usage time of 6.24 minutes, and the data claims that the result has made ShortList the "world’s most successful interactive magazine."
The circulation was 513,000, and ten per cent of readers took time to become part of the mobile promotion.The AR provider recently teamed with Stylist on a similar campaign, which was developed for the Olympics.
Ambarish Mitra, CEO of Blippar, said: "The results of this interactive edition emphatically demonstrate that the potential for this technology to revolutionise print is here today, not just one to watch” for the future. Shortlist proved to be the perfect partner to work with on the creation of an interactive edition filled with the right sort of compelling content to drive conversion.
"Together, we have demonstrated that we have superseded all the stepping stone technologies – such as QR codes, tags, digital watermarking and photo-snapping recognition. The implications for media partners and their advertisers are immense, with enquiries flooding in to get involved in the next edition. This is a landmark demonstration of the power of our platform-based approach to interactive print."
Check out sister site ME for more stats and a video.