Sonic joins The Simpsons

Sega’s spending big on Sonic this Christmas, with the hedgehog’s next adventure sponsoring The Simpsons.

Sonic Generations will appear around the hit series across Sky 1, Sky HD and Sky Anytime. It’s the longest Sonic campaign ever, running from October 1st to December 31st.

It’s on air every single day of the week and at a perfect time of day for dads and sons to watch TV,” said Sega’s UK marketing director Amanda Farr.40 per cent of boys will see the idents over 60 times, an incredible frequency."

About MCV Staff

Check Also

Twitch app installs hit 22m in Q1 2021, up 62% y/y

Installations of Twitch's mobile app hit 22m in the first quarter of 2021, 62% year-over-year from 13.6 million in Q1 2020.