Home / Business / Publishing / Sony: Camera cut from PS4 bundle to minimise losses
Removal of camera from bundle also gives the console the 'magic price point', CEO says

Sony: Camera cut from PS4 bundle to minimise losses

Sony has decided against including the next-gen PlayStation Camera in the initial PS4 bundle offering, CEO Andrew House has confirmed.

A piece on Business Spectator reveals Sony’s reasoning behind the decision is based on keeping the price down at $399, as well as minimising losses on each system sold.

Sony previously wanted to include the camera at the $399 retail price point, but pressure to focus on competitive pricing proved to be too much for the hardware maker.

The camera will still be sold separately for $59.99.

House also notes that a camera bundle could still be an option in the future, stating that Sony may "adjust messaging" regarding the camera at some point down the road.

Microsoft’s Xbox One will include a Kinect camera sensor with every console and, at $499, runs $100 above the cost of the PlayStation 4.

This article was originally published on our sister site, MCV

About MCV Staff

Check Also

George Perkins on growing Super Rare Games from pet project to successful physical Switch publisher

Every month, we pick the brain of an up-and-coming talent. This month’s Rising Star is George Perkins, 'head of doing stuff' at Nintendo Switch publisher and distributor Super Rare Games