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PlayStation is being engineered as the saviour of Sony’s struggling technology business.
Reuters reports that the company intends to slash its existing smartphone and TV ranges and instead work to boost its PlayStation sales by up to a quarter in an effort to reverse recent declines.
"We’re not aiming for size or market share but better profits," mobile boss Hiroki Totoki said, having admitted that the company will going forward only concentrate on its most popular TV and phone products. Specifically, production will only continue of devices that would still post a profit even if sales were to decline by as much as 30 per cent.
It will also plough more resource into its image sensor business, which it believes could enjoy sales growth of up to 70 per cent. Sony also foresees revenues from its TV programming and movie business to grow by 30 per cent.
The company is also rumoured to be terminating its FIFA sponsorship deal, although it’s not clear if that includes its ongoing partnership with the UEFA Champions League.
Sony in the summer reported its fourth annual loss, although its PlayStation business – buoyed by the strength of PS4 – continues to exceed expectations.
