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Streaming games TV service Twitch has announced a further $20m worth of investment.
Interestingly, Take-Two are named amongst the companies who contributed to the Series C funding, although details of the level of its investment have not been disclosed.
The money will be used to grow the company’s sales division as well as its technical infrastructure. Twitch currently attracts over 45m unique visitors per month and will soon offer support for streaming over both Xbox One and PS4.
Gamers today have a healthy appetite for both producing and consuming live video game content, so it’s vital that we’re not only keeping pace with them, but staying one step ahead," Twitch COO Kevin Lin stated.
With the investments from Thrive Capital, WestSummit Capital, and Take-Two Interactive, it ensures we can more effectively grow and tap into new markets.
Given the excitement surrounding Microsoft and Sony’s upcoming video game consoles, Twitch will be in a lot of living rooms this holiday season. Their intuitive and accessible integration of Twitch removes the barriers to entry which casual broadcasters currently face, so we expect traffic numbers to soar when these consoles launch.
The trend of video game based content as entertainment is not only here to stay, it’s becoming a critical part of the holistic gaming experience.”
