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British studios driving Kinect, Move and Wii games sales, study claims

UK devs ‘leading the charge’ on motion control

British dev studios are collectively responsible for 42 per cent of Kinect games sales in the UK, UKIE has revealed.

The industry association has said the headline figure shows that UK talent “is producing something we can all be proud of.”

UKIE said Kinect Sports, developed by Twycross studio Rare, represents a majority 28 per cent slice of Kinect game sales over the past 10 weeks across UK stores.

Though Rare is ultimately owned by US conglomerate Microsoft, UK independents such as Frontier Developments, Cohort, Relentless and Eurocom have each helped contribute to a sales successes in the motion control market.

UK independents were responsible for PlayStation Move games such as The Shoot and Buzz, Wii editions such as Dead Space and GoldenEye, and Kinect launch title Kinectimals.

The IP of those games are, however, all owned by overseas companies.

Meanwhile, another overseas-owned UK studio, the Guildford-based Media Molecule, has today debuted at the top of the UK sales charts.

“The array of strong products that our home-grown, UK talent is producing is something we can all be proud of,” said UKIE director general Michael Rawlinson.

“This just shows how our UK developer base remains one of the best in the world, and can continue to step up to the plate as the market develops and platforms evolve.”

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