Warner: We’ll create more new IP

Warner Bros Interactive Entertainment president Martin Tremblay has told MCV that the firm is keen on creating more of its own intellectual property as it establishes itself in the games market.

Speaking in an exclusive interview, Tremblay said:

It’s going to be natural for us, if you look at Warner’s history, to create IP. But where we are in the cycle of maturity at the moment, LEGO Batman is one of the first games since we launched.

‘We’re just starting up in the games business, so at the moment we’re concentrating on the games we have and on making them well. Then we can go after new IP. We have developers come to us every week with ideas but it’s not necessarily our main focus at this stage.

Warner has some amazing franchise properties and we are continually looking at ways to innovate and to take these forward, whether that be in-house or with external licensees.

You can read the full interview with Martin Tremblay here
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