Westcoast Retail signs UK distribution deals with MSI, Gigabyte and Steelseries

UK distributor Westcoast Retail has signed three new deals with MSI, Gigabyte and SteelSeries, the company has announced.

Westcoast will now be the preferred distribution partner for the UK market for all three companies, strengthening its position in the gaming sector. The company already works with several top tech brands, including Apple, HTC, HP, Lenovo, Microsoft and Samsung, and will now be working to expand their retail footprint in the channel. The news follows Westcoast’s recent distribution partnership with the HTC Vive.

Westcoast Retail MD Carl Oxley commented:We are delighted to have been recognised as one of the leading UK gaming distributors by MSI, Gigabyte and Steel Series. The gaming market is growing rapidly with more interest than ever and it is exciting to partner with three of the most innovative and popular manufacturers.”

MSI channel sales manager Neil Reid added:Our latest range of gaming laptops are thinner, lighter and more powerful than ever, making them an increasingly popular option in comparison to a desktop gaming rig. We believe establishing a partnership with a true specialist in the field such as Westcoast Retail will help us match and take advantage of this increased demand.”

Gigabyte UK country manager Steve Clark stated:We are very excited about adding Westcoast to our distribution network and have worked hard to bring this partnership together. We believe both of our Gaming Notebook brands, Gigabyte and AORUS, will appeal to re-sellers of all shapes and sizes within Westcoast’s extensive customer base."

SteelSeries UK national account manager, Richard Fenner, added: "We are seeing dramatic growth in our SteelSeries Portfolio and have decided to work with Westcoast Retail as we are confident that the scale and efficiency of its operation will support and increase our growth.”