2012 Olympics digital imaging firm licenses CryEngine 3

A digital image service provider that has worked on the London and Beijing Olympics has licensed CryEngine 3 for its upcoming projects, Crytek has announced.

Crystal CG, which works on 3D digital visualisation technologies and is the official digital imaging services provider for the 2012 London Olympic Games, chose the engine as it provides “flexibility and efficiency”.

“We‟re aiming at being the leading first class digital visual solution provider in the world,” said Crystal CG’s Chai Kefu.

“Choosing CryEngine 3 for our upcoming projects was a natural step for us to ensure we stay ahead of our competition. Crytek’s visualization solution suits our needs for flexibility and efficiency.”

CryEngine director Carl Jones added: “When we saw the first results from Crystal CG‟s work with CryEngine 3, we were blown away.

“The combination of the incredible talent and our all-in-one real-time development solution not only ensures brilliant visuals but also a very smooth workflow. We are really looking forward to seeing more from Crystal CG.”

The China based visual solution provider has previously worked on the opening and closing ceremonies of the 2008 Beijing Olympics as general contractor of imaging production.