[Industry news] Mark Lisle appointed Director – Packaging and Creator Kits, Fluid

Mark Lisle [Industry news] Mark Lisle appointed Director - Packaging and Creator Kits, Fluid

The entertainment industry’s leading full-service creative agency, Fluid, promotes Mark Lisle to Director - Packaging and Creator Kits. Mark’s new title reflects his pivotal work driving growth and creativity in the division, who design and produce special edition packaging and influencer kits for the world’s biggest entertainment companies, including Riot, Capcom, Bandai Namco, Xbox and Sony to name just a few. 

Read More »

[Guest post] “What role do video games play in today’s biggest entertainment franchises?”

PPDW SQUARE ENG FINAL NICK [Guest post] "What role do video games play in today’s biggest entertainment franchises?"

How licensed games are evolving beyond traditional tie-ins, using PAW Patrol: Dino World to examine how games can expand familiar entertainment worlds through original interactive experiences. By Guillermo Abajo, Producer at Outright Games Licensed games have been around for decades. How has their role within entertainment franchises changed? “You’re right …

Read More »

Events