MCV/DEVELOP News, events, research and jobs from the games industry

Frontier Developments has announced the appointment of Dan Lazarides as Chief Marketing Officer. Dan will join the studio’s Executive Board and lead Frontier’s publishing and commercial teams across all current and upcoming projects, reinforcing Frontier’s player-first approach.

Redefining the Future of AA: Rebuilding Gaming's Missing Middle at ProbablyMonsters By David Reid, Chief Marketing Officer, ProbablyMonsters

Into Games, the UK charity widening access to games careers, has published a new evaluation of Boost, its paid work placement programme, showing that 88% of participants went on to full-time, part-time, or major freelance work in the industry after their placements ended. The charity is now raising £25,000 to fund at least 10 further placements for its 2026 cohort.

Marking 10 years of providing indie game developers and publishers with key marketing and creative support, Game If You Are is today celebrating with a fresh brand overhaul and a new initiative intended to provide indies with a low cost way to promote their games in the current market.

The New Guys, a new audience-risk and narrative-reception consultancy for the video game industry, has announced its launch at TheNewGuys.gg.

The entertainment industry’s leading full-service creative agency, Fluid, welcomes Stacey Bates-McCue to its Board of Directors. Stacey joins the Board after a decade at the agency, where she oversaw the creation and exponential success of the Licensing division. 

G2A.COM, the world’s largest digital marketplace, today announced the global launch of ‘Dave’, its proprietary autonomous customer support agent, which will be available to sellers operating on the platform, following a highly successful two-month trial period.

As part of its continually growing physical library and digital archive, the Video Game History Foundation (VGHF) is excited to announce it is adding a plethora of materials from the Electronics Entertainment Expo (commonly referred to as “E3”), the larger-than-life tradeshow that came to dominate games media and heavily influence the industry itself for over 20 years.

Developer No Brakes Games and publisher Curve Games are today celebrating the 10 year anniversary of beloved physics platformer Human Fall Flat with the launch of a special celebratory anniversary level available for free on PC today. Packed with nostalgia and hidden secrets, the new level invites players to relive iconic moments and classic environments from the game. 

Good Game Club has released a new episode featuring Games for Change Research Director Dr. Rachel Kowert who discusses why parents, policymakers and the games industry need a more balanced conversation around children’s digital lives.