[Industry news] Mark Lisle appointed Director – Packaging and Creator Kits, Fluid

This is a press release posted alongside our usual editorial content.

The entertainment industry’s leading full-service creative agency, Fluid, promotes Mark Lisle to Director – Packaging and Creator Kits. Mark’s new title reflects his pivotal work driving growth and creativity in the division, who design and produce special edition packaging and influencer kits for the world’s biggest entertainment companies, including Riot, Capcom, Bandai Namco, Xbox and Sony to name just a few.

Since joining Fluid in 2023, Lisle has overseen the creation of kits including 2026 Clio Finalist, Capcom’s Pragmata (named one of the “most insane” kits ever made by Push Square).

Fluid’s co-founder James Glover said,

“Packaging and creator kits are a cornerstone of our work at Fluid, and will play a crucial role in marketing to a growing creator sector for years to come. Mark’s eye for detail, calm manner and ability to blend cutting edge creative and process discipline have been invaluable to a division which works under significant time and production pressures, while demanding the highest levels of creative innovation.”

Mark commented,

“I’m ecstatic at the opportunity to lead the packaging team. Bringing calm and organisation to fast paced, high pressure production is a huge challenge, but my team here at Fluid are outstanding in their creativity, candour and teamwork. It’s an honour to work with them. With huge and ambitious projects in the pipeline, 2027 will be a stand out for our best work to date.”