Media & PR

UK games charity Into Games has today opened applications for IG50 2026, its annual programme that recognises 50 of the most talented yet-to-be-hired people in UK games from working-class and low-income backgrounds. The announcement comes as Ubisoft joins as the headline sponsor and as Into Games confirms that 11 winners from the previous 2025 cohort have been placed in paid roles in the UK games industry through its Boost placement programme.

TIGA, the trade association representing the UK video games industry, has today published its latest Skills, Training and Education in the Games Industry 2026 report. The findings show that while the sector benefits from a strong pipeline of skilled graduates and a largely proficient workforce, skills shortages persist, particularly in specialist and emerging roles.

MCV/DEVELOP has announced the category finalists for the MCV/DEVELOP Awards 2026. The MCV/DEVELOP Awards have been around for over 20 years and aim to recognise the successes of the UK games industry in every area that it excels, from innovations in game creation to accomplishments in recruitment, PR, retail and …

MCV/DEVELOP has announced The Story Mob as sponsors of the Indie Studio of the Year award at the MCV/DEVELOP Awards 2026.

Green Man Gaming is proud to announce the launch of its new software charity bundles, a major expansion of its bundles platform offering productivity, creative and game development tools to create a career starter kit for the gaming community. The new software bundles are designed to give gamers, students and aspiring creators access to the tools that support learning, building and creating, spanning productivity software, digital art tools and game development resources. 

The global games and immersive technology industry is moving into a new phase of adjustment, as professionals and studios respond to the lasting impact of recent market changes while adapting to new technologies and evolving expectations.

Games for Change and Tencent have joined forces to back Raising Good Gamers, a global initiative designed to help parents and caregivers better understand video games and support healthier play. In a new episode of the Good Game Club podcast, Susanna Pollack, President of Games for Change and Danny Marti, Head of Public Affairs at Tencent explore how the public conversation around games, children and wellbeing can move beyond fear and towards understanding.

MCV/DEVELOP has announced Code Wizards as a key sponsor at the MCV/DEVELOP Awards 2026.

By Artem Shkafenko – Head of Marketing at Upscale Studio. If you ask any indie developer about their marketing strategy, you will likely hear the same formula: Twitter/TikTok -> Steam Page -> Wishlists -> Next Fest -> Popular Upcoming. Steam has trained developers to value the wishlists as the ultimate …

After a decade working in-house and agency side in digital marketing, web development, AR & VR software, UI systems development and UI Art for games, Russ Tyler has launched co-dev & art outsourcing studio 1oh1Designs.