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Today sees three celebration-worthy announcements for the UK games industry: the creation of a new independent video game development studio called Pretty Cool Games, investment in the studio, and finally, the studio is hiring, providing a much-needed boost for the UK Game Development Community.

VIVA! Games Marketing is back this November, bringing together some of the games industry's leading marketing, publishing, brand, legal and creator voices for a day focused on the questions, challenges and opportunities shaping games marketing today.

New marketplace data shows that traffic on websites related to GTA VI increased by over 6000% on 25 June compared with the average level recorded before May. Demand remained high over the following days, with average traffic between 25 and 30 June up to almost 3000% against the same baseline.

New independent research commissioned by Rokky, the PC game distribution platform delivering publisher-approved keys to global markets, reveals that 80% of Western game developers are targeting a China release by 2028. However, regulatory concerns and limited knowledge of local publishing methods remain major roadblocks, according to the independent study conducted among 300 senior game developers across the US and the UK.

Electric Square has been announced as the sponsor of the Outstanding Achievement Award category at the Women in Games Awards 2026. Charlotte Pook, Talent Acquisition Manager at Electric Square, said: “Electric Square is proud to sponsor the MCV Women in Games Awards in celebration of the incredible women who have …

The New Guys, a new audience-risk and narrative-reception consultancy for the video game industry, has announced its launch at TheNewGuys.gg.

Develop:Brighton marked its 20 year anniversary last week, drawing  5,804 game developers, publishers, and industry professionals from around the world, to sunny Brighton. This figure represents around 5% increase from 2025 and set yet another new attendance record for the conference. In addition, around  3,000 meetings were scheduled through the event’s professional matchmaking platform, Meet@Develop, highlighting the unique networking …

The Esports Foundation (EF) and Saudia, the national air carrier of the Kingdom of Saudi Arabia, today announced an expanded partnership naming the airline the Official Airline of the Esports World Cup 2026 (EWC).

Screen Burn Interactive has been announced as the sponsor of the Development Impact Award at the forthcoming Women in Games Awards.

Global demand for gaming gift cards and vouchers continues to accelerate as players increasingly use them to manage spending across digital entertainment. New data from G2A.COM, the world's largest digital entertainment marketplace, shows global gaming gift card purchases rose 64% year-on-year in the first half of 2026, increasing from more than 1 million to over 1.7 million.