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CodeDev Group today announced the appointment of Ben Board as CEO of its optimisation division, The Performance Guys.

Diva Agency and Fourth Floor today announce the launch of a new tech-enabled games agency partnership, to help publishers, developers and games-adjacent brands access specialist marketing expertise across international markets. 

ZBD, the money layer for games, today introduces a full platform of embedded financial infrastructure that powers the money lifecycle in games: money in, money through, and money out. The pioneering technology enables money to flow into games, move through them as users earn and transact, and be paid out to players and creators in exchange for the value they create, equipping ZBD to cater fully to PC and console titles following its extensive success in mobile games. 

Veteran game developers Harvey Smith and Ben Horne revealed Black Pony Immersive, a new game studio built to design and develop imaginative first-person action RPGs set within well-realised worlds, where players create their own memorable experiences with expressive, emergent game systems.

Premium game art production studio Mooncolony turns ten years old on the 1st of September, and to celebrate, they’re launching the first ever MoonFest.

Today sees three celebration-worthy announcements for the UK games industry: the creation of a new independent video game development studio called Pretty Cool Games, investment in the studio, and finally, the studio is hiring, providing a much-needed boost for the UK Game Development Community.

New marketplace data shows that traffic on websites related to GTA VI increased by over 6000% on 25 June compared with the average level recorded before May. Demand remained high over the following days, with average traffic between 25 and 30 June up to almost 3000% against the same baseline.

New independent research commissioned by Rokky, the PC game distribution platform delivering publisher-approved keys to global markets, reveals that 80% of Western game developers are targeting a China release by 2028. However, regulatory concerns and limited knowledge of local publishing methods remain major roadblocks, according to the independent study conducted among 300 senior game developers across the US and the UK.

Inner Pocket, a new label co-founded by industry veterans from CRITICAL REFLEX, Gaijin Entertainment, and indie studio Nozomu Games, launches today. By combining extensive experience across games marketing, publishing services, development, and business strategy, the Inner Pocket team aims to utilize its well-rounded composition to empower indie studios.

NC (formerly NCSOFT) has announced that it will transition the global publishing service of Throne and Liberty from Amazon Game Studios to its own online publishing services this year.