The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing convergence of esports, culture, entertainment and sports, creating a defining moment for the esports industry and the global sport landscape.
Read More »[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
Electric Square has been announced as the sponsor of the Outstanding Achievement Award category at the Women in Games Awards 2026. Charlotte Pook, Talent Acquisition Manager at Electric Square, said: “Electric Square is proud to sponsor the MCV Women in Games Awards in celebration of the incredible women who have …
Read More »[Event news] Develop:Brighton 2026 marks 20-year anniversary with huge audience
Develop:Brighton marked its 20 year anniversary last week, drawing 5,804 game developers, publishers, and industry professionals from around the world, to sunny Brighton. This figure represents around 5% increase from 2025 and set yet another new attendance record for the conference. In addition, around 3,000 meetings were scheduled through the event’s professional matchmaking platform, Meet@Develop, highlighting the unique networking …
Read More »[Industry news] Saudia Joins Esports World Cup 2026 as Official Airline, Unveils Branded EWC Aircraft
The Esports Foundation (EF) and Saudia, the national air carrier of the Kingdom of Saudi Arabia, today announced an expanded partnership naming the airline the Official Airline of the Esports World Cup 2026 (EWC).
Read More »[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
Screen Burn Interactive has been announced as the sponsor of the Development Impact Award at the forthcoming Women in Games Awards.
Read More »[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026
Fenris Creations has been announced as the sponsor of the Rising Star category at this year’s Women in Games Awards event. George Kelion, Fenris Creations’ Communications Director, said: “Fenris Creations is delighted to support the Women in Games Awards again this year as sponsor of the Rising Star category. Events …
Read More »[Event news] The MCV/DEVELOP Women in Games Awards return this September – and nominations are open NOW!
The annual Women in Games Awards are back again this Autumn, and you can now nominate friends, co-workers, and those that you admire in this great industry. You can even nominate yourselves (we won’t tell anyone!). There are 11 categories to choose from this year, so please take the time to understand them …
Read More »[Industry news] Rokky launches new tool for games studios to manage status of Steam keys
This is a press release posted in addition to our usual editorial content. Rokky, the PC game distribution platform responsibly delivering publisher-approved keys to global markets, has today announced the launch of the Steam Key Checker. This free service provides game studios with new visibility into the activation status of …
Read More »[Industry news] Study Finds How Esports Influences Gen Z and Their Purchasing Behaviours
An estimated 400 million (20%) Gen Z regularly engage with esports, according to a new multi country study released in collaboration by ESL FACEIT Group (EFG), a global leader in esports and gaming entertainment, Hero Esports, Asia's leading esports company, and Niko Partners, the leading market research and consulting firm specializing in video games, esports, and livestreaming across Asia and MENA.
Read More »[Industry news] G2 and PUBG MOBILE announce partnership
Today, G2, one of the world’s leading entertainment and esports brands, and PUBG MOBILE Esports, are excited to announce their partnership to develop the mobile esports scene in Western Europe. Combining G2's award-winning industry expertise with PUBG MOBILE Esports' global competitive ecosystem, the partnership will drive growth across the region through the 2026 PUBG MOBILE Club Open (PMCO) Western Europe Wildcard, alongside the launch of a dedicated ambassador programme.
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