Game industry business news

The Ukraine Pavilion will return to gamescom 2026 in Cologne, bringing together leading Ukrainian game development companies and independent studios to showcase their projects, services and expertise to the global games industry.

Frontier Developments has announced the appointment of Dan Lazarides as Chief Marketing Officer. Dan will join the studio’s Executive Board and lead Frontier’s publishing and commercial teams across all current and upcoming projects, reinforcing Frontier’s player-first approach.

Raptor PR, the B2B communications agency behind leading games industry, media & technology brands, today announces the launch of EGG (Early Gaming Growth), an integrated communications, reputation and growth-building platform designed for early-stage gaming technology companies.

Redefining the Future of AA: Rebuilding Gaming's Missing Middle at ProbablyMonsters By David Reid, Chief Marketing Officer, ProbablyMonsters

Into Games, the UK charity widening access to games careers, has published a new evaluation of Boost, its paid work placement programme, showing that 88% of participants went on to full-time, part-time, or major freelance work in the industry after their placements ended. The charity is now raising £25,000 to fund at least 10 further placements for its 2026 cohort.

Alan Boswell Group has been announced as the sponsor of the Business Impact Award at Women in Games Awards 2026 Kate Walker, Account Director, Alan Boswell Insurance Brokers Ltd, said: “Alan Boswell Group is delighted to sponsor the Women in Games Awards, which celebrate the brilliant people making a real …

Marking 10 years of providing indie game developers and publishers with key marketing and creative support, Game If You Are is today celebrating with a fresh brand overhaul and a new initiative intended to provide indies with a low cost way to promote their games in the current market.

The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing convergence of esports, culture, entertainment and sports, creating a defining moment for the esports industry and the global sport landscape. 

Electric Square has been announced as the sponsor of the Outstanding Achievement Award category at the Women in Games Awards 2026. Charlotte Pook, Talent Acquisition Manager at Electric Square, said: “Electric Square is proud to sponsor the MCV Women in Games Awards in celebration of the incredible women who have …

The New Guys, a new audience-risk and narrative-reception consultancy for the video game industry, has announced its launch at TheNewGuys.gg.