[Industry news] Rocky Horror Show Steps into Roblox

This is a press release posted alongside our usual editorial content.

On 31 October, pop culture meets code as Rocky Horror Show enters the world of Roblox. Digital culture platform Cool Rivers is launching the first officially licensed collection of Rocky Horror digital wearables inside Roblox with its launch partner Karta, bringing one of theatre’s most legendary shows to this influential digital platform.

Jude Vidal, founder of Cool Rivers, says: “Rocky Horror has always been a home for anyone who needed a place to belong, a space where you could show up as yourself and feel seen. That spirit shaped me long before Cool Rivers existed, and it’s why this partnership feels so powerful to me. This launch lets fans step into that world with the same rebellion, humour and heart that Rocky has carried for decades. And for us, it marks the beginning of building an internet where the people who create culture, and the people who love it, finally get to share in its value. That’s where the power should be.”

The first capsule collection drops at 8 am on 31 October with a range of official Rocky Horror digital fashion and accessories that fans can buy and wear in Roblox. This limited release marks the start of a multi-year collaboration between Cool Rivers and the custodians of Rocky Horror Show’s legacy, Interfishnet Limited, facilitated by licensing agency Golden Goose. The partnership reimagines the show’s iconic aesthetic for a new generation of fans whilst also rewarding the huge community that have celebrated the production for more than 50 years.

Interfishnet Limited says: “Don’t Dream It, Be It, See It, Wear It, Share It… We are excited to see this next step in Rocky Horror Show’s digital journey and can’t wait to see how the Roblox community engage with the IP.”

Every stage of this project has been shaped with the community, ensuring that the people who have kept the Rocky Horror Show alive for over 50 years are part of how it evolves next. It’s a global celebration of Rocky Horror’s fearless, joyful spirit, built with the fans who made it what it is. The collection demonstrates how IP can evolve in immersive digital environments, blending fan-driven creativity with new digital technology to build pathways between audiences, artists and brands.

Collection designer Kelly Vero, founder of Nak3d, says: “I’m a Rocky fan, so supporting Cool Rivers to reimagine this iconic brand for Roblox is a dream. Fashion in gaming has always been about identity, play and pushing boundaries, and Rocky fans have been exploring those themes for decades. This collection is a love letter to that fandom.”