Media & PR

Emma Smith and Jason Avent join an expanding lineup of industry leaders bringing real-world insight into scaling studios, navigating growth, and building lasting success. With over 20 years in the industry, Jason has worked with companies including Electronic Arts, Warner Bros, Zynga, and Disney. From founding Boss Alien (creators of CSR Racing) to …

Following a significant growth year in its PR & Comms division, Diva Agency today announces the launch of a new Creator and Community engagement team to lead fan engagement and influencer marketing strategy for its portfolio of entertainment clients. The new division will service the agency’s global games and entertainment client base and will serve as a strategic bridge between its high-performing creative and communications teams

Digital entertainment marketplace G2A.COM today announced the renewal of its long-term partnership with World of Warcraft professional guild Echo Esports. This sponsorship supports Echo’s latest bid to become champions of the World of Warcraft: Midnight Race to World First (RWF). The collaboration marks a decade of G2A.COM’s involvement in esports, with total investments exceeding €12 million globally.

Game Dev Heroes, the awards initiative created to shine a spotlight on the often-overlooked individuals powering the games industry, is expanding internationally with the launch of Game Dev Heroes Benelux 2026.

The UK games development sector is facing its most severe downturn on record, with employment falling at the fastest rate ever measured and start-up activity collapsing to a 15-year low, according to new research published today by TIGA, the trade association representing the UK video games industry. 

The MCV/DEVELOP Awards return on Thursday, June 18, 2026, heading back to the glorious Royal Lancaster Hotel, overlooking London’s Hyde Park.  YOU NOW HAVE AN EXTRA WEEK TO ENTER – ENTRIES CLOSE MARCH 30th! You can nominate for the awards right now HERE: through the form on our official awards …

Just months after introducing the Sustainable Games Standard in October 2025 - a global emissions reporting framework built specifically for game studios - the Sustainable Games Alliance (SGA) reaches another milestone with the release of three power-saving plugins for leading game engines: Unreal, Unity and Godot. 

PlanetPlay (www.planetplay.com), the award-winning not-for-profit games marketplace, has unveiled Battle for the Habitats, a landmark biodiversity campaign bringing studios, publishers and players together for the largest collective environmental activation the games industry has ever delivered.

The Playing for the Planet Alliance today unveiled “Beyond the Endgame: How Climate and Nature Enhance Game Narratives”, a new resource designed to help game studios integrate themes of climate, nature, and the environment into the worlds and stories they create. The guidance was commissioned by Playing for the Planet and produced by Context Collab (home of the Hollywood Climate Summit) and the Rewrite the Future project at NRDC (Natural Resources Defense Council).

Steel City Interactive, developer of the critically and commercially successful Undisputed video game franchise, today announces three senior appointments. Glen O'Connell joins as Commercial Partnerships Director, James Shaw as Senior Production Director, and Shaun White as Brand and Communications Director. They arrive at the Sheffield-based studio following distinguished careers across sports and interactive entertainment, including roles at EA SPORTS across the entire portfolio.