MCV/DEVELOP News, events, research and jobs from the games industry
CodeDev Group today announced the appointment of Ben Board as CEO of its optimisation division, The Performance Guys.
Read More »Former Epic Games Leader Ben Board Joins CodeDev Group as CEO of The Performance Guys
[Industry news] Diva Agency and Fourth Floor announce new agency partnership for the global games industry
![Credit Diva x Fourth Floor Landscape [Industry news] Diva Agency and Fourth Floor announce new agency partnership for the global games industry](https://mcvuk.com/wp-content/uploads/Credit_Diva-x-Fourth-Floor_Landscape-310x165.jpeg)
Diva Agency and Fourth Floor today announce the launch of a new tech-enabled games agency partnership, to help publishers, developers and games-adjacent brands access specialist marketing expertise across international markets.
Read More »[Industry news] Acclaim Inc. and Antstream Partner
![16 9 Master Image [Industry news] Acclaim Inc. and Antstream Partner](https://mcvuk.com/wp-content/uploads/16_9_Master_Image-310x165.jpg)
Acclaim Inc. and Antstream today announced that Ground Zero Hero, Acclaim Inc.'s brand-new modern retro title, launches today on Antstream.
Read More »[Industry News] TESTRONIC FURTHER INVESTS IN GLOBAL CENTERS OF EXCELLENCE TO STRENGTHEN CLIENT DELIVERY
![Mike Fitzgerald [Industry News] TESTRONIC FURTHER INVESTS IN GLOBAL CENTERS OF EXCELLENCE TO STRENGTHEN CLIENT DELIVERY](https://mcvuk.com/wp-content/uploads/Mike-Fitzgerald-310x165.jpg)
Leading games Quality Assurance provider Testronic is strengthening its global test floor, investing in specialist talent, leadership and commercial expertise.
Read More »[Industry news] Visionary Game Developer Harvey Smith Reveals New Studio – BLACK PONY IMMERSIVE
![Black Pony Immersive Logo Text [Industry news] Visionary Game Developer Harvey Smith Reveals New Studio – BLACK PONY IMMERSIVE](https://mcvuk.com/wp-content/uploads/Black-Pony-Immersive-Logo-Text-310x165.png){kind=logo}
Veteran game developers Harvey Smith and Ben Horne revealed Black Pony Immersive, a new game studio built to design and develop imaginative first-person action RPGs set within well-realised worlds, where players create their own memorable experiences with expressive, emergent game systems.
Read More »[Industry news] Mooncolony Brings in 10th Anniversary with Brand New Online Festival: MoonFest
![Moonfest Poster V2 Copy [Industry news] Mooncolony Brings in 10th Anniversary with Brand New Online Festival: MoonFest](https://mcvuk.com/wp-content/uploads/Moonfest_Poster_V2-Copy-310x165.png)
Premium game art production studio Mooncolony turns ten years old on the 1st of September, and to celebrate, they’re launching the first ever MoonFest.
Read More »[Industry news] Pretty Cool Games announces formation of new remote independent studio, funding and debut title in development
![Pretty Cool Red w Logo [Industry news] Pretty Cool Games announces formation of new remote independent studio, funding and debut title in development](https://mcvuk.com/wp-content/uploads/Pretty-Cool-Red-w-Logo-310x165.jpg){kind=logo}
Today sees three celebration-worthy announcements for the UK games industry: the creation of a new independent video game development studio called Pretty Cool Games, investment in the studio, and finally, the studio is hiring, providing a much-needed boost for the UK Game Development Community.
Read More »[Event News] VIVA! Games Marketing Returns This November with a Day of Unfiltered Industry Insight
![VIVA Marketing 2026 teaser [Event News] VIVA! Games Marketing Returns This November with a Day of Unfiltered Industry Insight](https://mcvuk.com/wp-content/uploads/VIVA_Marketing_2026_teaser-310x165.png)
VIVA! Games Marketing is back this November, bringing together some of the games industry's leading marketing, publishing, brand, legal and creator voices for a day focused on the questions, challenges and opportunities shaping games marketing today.
Read More »[Industry News] 1 in 3 gamers taking time off work for GTA VI launch
![Q9 How likely are you to rearrange plans with friends and family to make time for GTA VI 1 [Industry News] 1 in 3 gamers taking time off work for GTA VI launch](https://mcvuk.com/wp-content/uploads/Q9-How-likely-are-you-to-rearrange-plans-with-friends-and-family-to-make-time-for-GTA-VI-1-310x165.png)
New marketplace data shows that traffic on websites related to GTA VI increased by over 6000% on 25 June compared with the average level recorded before May. Demand remained high over the following days, with average traffic between 25 and 30 June up to almost 3000% against the same baseline.
Read More »[Industry News] 80% of Western game developers plan to launch title in China
![gggfgfg [Industry News] 80% of Western game developers plan to launch title in China](https://mcvuk.com/wp-content/uploads/gggfgfg-310x165.png)
New independent research commissioned by Rokky, the PC game distribution platform delivering publisher-approved keys to global markets, reveals that 80% of Western game developers are targeting a China release by 2028. However, regulatory concerns and limited knowledge of local publishing methods remain major roadblocks, according to the independent study conducted among 300 senior game developers across the US and the UK.
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