[Industry news] Sasha Volkohon appointed Head of Commercial at game events GmbH

This is a press release posted alongside our usual editorial content.

game events GmbH, the organiser of gamescom dev, has appointed Sasha Volkohon as Head of Commercial, effective November 1, 2026. In her new role, she will oversee sales across the company’s wider event portfolio, including gamescom dev and its year-round leadership events. She succeeds Roufina Guenkova, who has left the company after a successful tenure and having contributed to its growth since the event’s early days. 

Volkohon brings more than a decade of experience in games industry sales and business development. She joins from remote control productions, where she represented a diverse portfolio of 15 game-development studios, serving as a key link between developers, publishers, platform holders, investors, licensors, and other strategic partners. Previously, she held several commercial roles at Plinga, progressing through business development, sales and key account management to lead its sales department. 

 

The appointment follows gamescom dev’s largest edition to date. In 2026, the conference welcomed more than 6,200 unique registered participants, an increase of 15% compared to 2025, representing more than 2,500 companies from 95 countries. 

 

“Roufina has been part of this company since its early days and played an important role in developing our commercial activities and partner relationships over the years. On behalf of the entire team, I would like to thank them for everything they have contributed and wish them all the best for the future,” says Frederik Hammes, Managing Director of game events GmbH. “We are also excited to welcome Sasha as our new Head of Commercial. Her experience working with developers, publishers, and other industry partners at remote control productions is particularly relevant to our events. Together, we want to strengthen existing partnerships and develop new commercial opportunities across gamescom dev, our year-round leadership events and the wider event portfolio.” 

 

“Joining game events GmbH as Head of Commercial makes me incredibly happy, honored and excited”, states Sasha Volkohon. “Games and industry events have always been about connecting people, creating opportunities and strengthening our community – values that are very close to my heart. I’m grateful for the trust placed in me and will bring all my experience, energy, and passion to help the team take our events to the next level.” 

 

game events GmbH develops and organises gamescom dev and its branded formats, alongside other industry events including the German Computer Game Awards. The company is a subsidiary of game – the German Games Industry Association.