Sainsbury’s adds digital games in 2012

Sainsbury’s new 1m acquisition will let it develop a digital games service for 2012, it has told MCV.

The supermarket giant purchased Global Media Vault (GMV) from Music Box Leisure last week. The online entertainment specialist has a unique entertainment ecommerce and digital media platform, with a digital database of over 3m music, film and game assets for the UK market, which can be searched through, bought and distributed via the web, mobile platforms, TV and even kiosks.

The platform will allow customers to buy, stream or rent from the firm’s Entertainment website, which it launched last year.The company said the acquisition is a real time saver as it means it doesn’t need to build a platform from scratch.

This acquisition will enable us to develop our Sainsbury’s Entertainment online and games proposition significantly and quickly,” said Sainsbury’s head of entertainment Richard Crampton.

The digital vault will allow us to develop a media and digital games service delivered to our customers through a variety of channels in 2012.”