VIDEO: Jay-Z signs up to Battlefield 3

EA’s latest video in its on-going Battlefield 3 hype campaign has gone live – and you can see it right here.

The new short, entitled Above and Beyond the Call” (the ‘Call of Duty’, that is) features none other than Jay-Z, whose popular hit 99 Problems provides the musical backdrop to the graphically impressive visuals.

Here’s the video in full:

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ENC x adidas [Industry news] Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup

[Industry news] Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup

The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing convergence of esports, culture, entertainment and sports, creating a defining moment for the esports industry and the global sport landscape.