Ben 10 gets Leicester Square launch

Kids’ mega-franchise Ben 10 is heading to Leicester Square next month.

The event on October 2nd will allow fans to get a first hands-on play with the upcoming Ben 10 Ultimate Alien: Cosmic Destruction game. It will also feature exclusive screenings of the new TV series and kids’ goody bags will be given away.

Ben 10 is a key evergreen title for us,” Namco Bandai product manager Kate White told MCV.

It’s the number one boys’ brand in the UK for the second year in a row. The games are popular all year round and prove to be bigger than ever.”

Ultimate Alien is the first Ben 10 game to make its debut on PS3. Its predecessors Ben 10: Protector of Earth and Alien Force boast worldwide sales of over 4.5m units.

The publisher expects continued success with its marketing campaign for Ultimate Alien. This includes promotions with High Street stores and ads running on TV, radio, websites and in print.

White added: We know that the game will be another successful Ben 10 release due to the new series launch, the targeted marketing activity and the new release on both Xbox 360 and PS3 for the first time.”

Players have 16 aliens to choose from in the new game, with exclusive creatures available for Xbox 360 and PS3.

The new Cartoon Network TV episodes will air on October 10th, two weeks ahead of the game’s release on Xbox 360, PS3, PS2, PSP and DS on October 29th.

A Wii version of the game will follow.