Success in Cologne

Strong showings from all those present meant there really was something for everyone on hand, no matter which side of the industry fence you sit on. It was slick, well organised and very professional.

Surprisingly, that’s not to everyone’s liking. I heard a few grumbles that without the intimacy, closed-in and almost claustrophobic ambience of Leipzig it feels like community has been traded for critical mass. Roughly translated, that means: I don’t know where everyone I know goes to drink, and this city is too big.

Fair points, but those gripes will fade in time – the contingent of British industry bods was higher this year, and as long as that continues they’ll decide where the regular haunts for the trade are. E3, after all, has been going for 15 years now.

And anyway: a slightly more anonymous feel is the trade-off for a show so well put together, with such a great international vibe that reflects the global industry’s diversity – and which is, frankly, so good.

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Blog header 2026 IG50 [Industry news] Ubisoft backs IG50 Awards as Into Games opens applications for 2026 cohort

[Industry news] Ubisoft backs IG50 Awards as Into Games opens applications for 2026 cohort

UK games charity Into Games has today opened applications for IG50 2026, its annual programme that recognises 50 of the most talented yet-to-be-hired people in UK games from working-class and low-income backgrounds. The announcement comes as Ubisoft joins as the headline sponsor and as Into Games confirms that 11 winners from the previous 2025 cohort have been placed in paid roles in the UK games industry through its Boost placement programme.