INTERVIEW: Activision Blizzard UK

As the Activision Blizzard prepares to launch Modern Warfare 2 next week, MCV caught up with the firm’s UK management team for an in-depth look at the past, present and future of the world’s biggest publisher.

In the final part of our interview, we discuss Activision’s expectations for Modern Warfare 2, their relationship with Infinity Ward and the state of the games market in 2009.

The interview can be found here.

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[Industry news] Diva Agency appoints new Head of Production

Gaming-native agency Diva has hired former commercial head of Aardman Games and Interactive Entertainment Division, Lorna Probert, to head up its Creative and Production agency business.  Lorna joins Diva with over 25 years of experience in games, interactive and immersive production, joining Diva's executive leadership team as Head of Production to drive new innovation and operational excellence in the agency’s creative and production services, which deliver campaigns for a global roster of AAA games and entertainment clients.