A number of the most senior figures in the UK video games industry have responded to the government’s move to grant PEGI the sole power of video games classification.
We’ve got comments from Nintendo’s UK general manager David Yarnton, Ubisoft MD Rob Cooper, Sega president and CEO Mike Hayes, EA VP and GM Keith Ramsdale, ELSPA chairman Andy Payne and Microsoft’s Entertainment and Devices director Neil Thompson.
Tags ben-parfitt digital games government hayes industry response ruling thompson yarnton
![470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities](https://mcvuk.com/wp-content/uploads/470-Pacific-310x165.webp)
Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).
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