Head over to the RETAIL BIZ previews section for a look at some of the hottest games approaching retail in the near future.
This week, MCV takes a look at EA’s The Sims 3, the third iteration in Will Wright’s renowned virtual dollhouse series that is set to satisfy millions of fans around the world, as well as introducing the franchise to new generations of gamers.
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![The Performance Guys Logo [Industry news] CodeDev Launches ‘The Performance Guys’ and Announces Hunt for Senior Optimisation Talent](https://mcvuk.com/wp-content/uploads/The-Performance-Guys-Logo-310x165.png){kind=logo}
CodeDev (fondly known as ‘The Unreal Guys’), the UK-based co-development studio has today officially announced the launch of The Performance Guys. Operating as a highly specialised division, this elite team is debuting as the world’s only dedicated group of bespoke Performance Engineers and Technical Artists explicitly built to tackle project-critical optimisation challenges.
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