PS3s problems are being resolved

The president of Famitsu publisher Enterbrain, Hirokazu Hamamura, believes that PS3’s slow penetration” in Japan is improving – but that it could still use a price cut before year end.

Speaking exclusively to Famitsu media partner MCV, Hamamura said:

The PS3’s penetration pace has been slower than I expected. Its higher price tag and software development difficulties have been major causes for stalling the growth of its installed base. However, these problems are gradually being resolved.

If the console gets another price cut by the year-end shopping season, I believe its penetration pace will become accelerated.”

In a full interview with MCV, Hamamura discusses the impact of Nintendo on the Japanese market, what Xbox 360 needs to do to succeed in the territory and much more.

About MCV Staff

Check Also

WOMEN IN GAMES 2026 Black logo OL 1 scaled 1 Finalists announced for the Women In Games Awards 2026

Finalists announced for the Women In Games Awards 2026

The full list of finalists for the Women In Games Awards 2026 has been released, …