5954 wc uk we mobile launch feature graphic 1024x500 03 Charity game app HELP returns to support children affected by conflict

Charity game app HELP returns to support children affected by conflict

A new app that combines games from Gameloft, Wooga, Featherweight Games, and Sports Interactive is on sale now to raise funds to support children affected by conflict.

War Child UK, a charity that seeks to "protect, educate and stand up for the rights of children caught up in conflict" has partnered with US charity Children in Conflict to launch HELP, five brand new games from which all proceeds go to War Child projects around the world.

"The mobile games industry offers a great opportunity to engage and entertain millions across the globe," said Adam Holmes of War Child UK. "It’s been amazing to see the industry rally behind HELP, and we’re blown away by the games that have been created in just six days. Our partners in this represent the best in mobile gaming talent and we’re hugely grateful for their support."

"It’s inspiring to see so many profoundly creative people work together for such a worthy cause," added Harvey Elliott, chief executive at PlayStack, who published the app. "We’re deeply honoured to be involved and support through publishing the release in the app stores."

The games include: Rupert, Sell ‘em Don’t Break ‘em by Wooga, that sees you play as a clumsy elephant doing his best not to smash up his antique store; Tickets Please by Sports Interactive, the story of a train conductor checking progressively grumpier passengers’ tickets; Gameloft’s Fifty Buddies that charges you to care for 50 jelly babies racing around a track; and Mediocre Housekeeping from Featherweight Games which promises "most fun a gamer will ever have putting their laundry away".

As well as the development studios themselves, goGame, Unity, Adjust, The ASO Co, SEGA Forever, TapJoy, Venatus Media, Vungle, and Silver Linings QA have also partnered with HELP to "bring the project to life and create the most enjoyable method of donating to a good cause in years".

The app is available to download now on iOS via Apple App Store (the iOS version is free and once started prompts the user for a donation) and Android via Google Play and Amazon Appstore for £2.99.

About Vikki Blake

It took 15 years of civil service monotony for Vikki to crack and switch to writing about games. She has since become an experienced reporter and critic working with a number of specialist and mainstream outlets in both the UK and beyond, including Eurogamer, GamesRadar+, IGN, MTV, and Variety.

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