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No longer just the Master Chief’s AI buddy, Cortana is rapidly becoming a complex and multi-talented virtual assistant. Her applications for general PC and mobile use are well known, but Microsoft is keen to educate developers on how she can be used in games. James Batchelor finds out more
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[Industry news] DIVA Agency launches new community and creator division dedicated to fan engagement, creator partnerships and community building
Following a significant growth year in its PR & Comms division, Diva Agency today announces the launch of a new Creator and Community engagement team to lead fan engagement and influencer marketing strategy for its portfolio of entertainment clients. The new division will service the agency’s global games and entertainment client base and will serve as a strategic bridge between its high-performing creative and communications teams