BLH Venture Partners’ Ashish Mistry explains how companies, brands, and investors can capitalize on eSports.
ESports is big business today, and it’s only just begun.
The eSports ecosystem, a $278 million industry, could surpass $1 billion as early as 2018, according to research firm Newzoo. The firm estimates there are over 205 million eSports fans globally and that number could grow to over 335 million by 2017.
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![ENC x adidas [Industry news] Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup](https://mcvuk.com/wp-content/uploads/ENC-x-adidas-310x165.jpeg)
The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing convergence of esports, culture, entertainment and sports, creating a defining moment for the esports industry and the global sport landscape.
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