UPDATED: Xbox One with Titanfall available for £349

The biggest price cut yet for Microsoft’s Xbox One has hit the UK High Street.

Supermarket Asda has slashed the price of the Xbox One Titanfall bundle to just 349, bringing it in line with PS4.

That’s a full 50 less than the current 399 RRP, which itself is 30 than the machine’s launch RRP of 429.

It’s the cheapest price yet for the machine and is unlikely to be available for long, unless of course the likes of Amazon and others decide to follow suit.

UPDATE: And there you go – Amazon has indeed followed suit.