GTA V makes $1bn in three days

MCV Staff 20th September 2013 Business News

Grand Theft Auto V has made $1bn in three days.

That’s faster than any other entertainment product in history, including movies.

It is 12 days faster than Call of Duty: Black Ops II (which was released on more consoles) and 16 days faster than the Avengers movie.

Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment," said Take-Two chairman and CEO Strauss Zelnick.

We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V.”

GTA V has smashed UK day one records, shifting 1.57m units in 24 hours. It generated $800m in a day worldwide. These are astonishing numbers that the games industry just hasn’t seen before.

It’s all based on internal analytics at Take-Two.

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