Activision seals mobile publishing deal with Flurry

Activision has sealed a new deal with Flurry to establishing a mobile publishing arm for third party developers.

The partnership will see the Call of Duty publisher assist studios in the distribution and promotion of independent titles on iOS and Android under the Activision Mobile Publishing label.

The company also promised developers they will retain full control of their IP.

The deal with Flurry means Activision will incorporate the firm’s analytics and advertising platform to help developers reach a wider audience.

“A world class partner such as Flurry will position Activision for mobile growth in the future and we are confident our relationship will yield significant insight into mobile development and distribution," said CEO of Activision Publishing Eric Hirshberg.

"Additionally, Activision and Flurry are uniquely qualified to provide mobile developers with funding, resources and unmatched marketing expertise, while also allowing them to retain their intellectual property.

"We are confident this relationship and our new platform will yield significant results and are excited to launch it."

Flurry CEO Simon Khalaf added: "We are thrilled to partner with Activision to deliver the most developer-friendly partnership in mobile games today.

"Activision’s ability to support indie developer innovation, paired with Flurry’s ability to reach over 250 million consumers daily through its AppCircle user acquisition network, positions us to help generate the next wave of top mobile games."