1m+ iPhone 4S pre-orders in one day

It may be a minimal upgrade compared to some of the more creative predictions that were published, but the iPhone 4S has definitely struck a chord with consumers.

Apple has revealed that over one million pre-orders were placed for the device in just one day, beating the record laid down by the iPhone 4 by 400,000 universals.

"We are blown away with the incredible customer response to iPhone 4S," Apple’s senior VP of worldwide product marketing Philip Schiller stated.

"The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do."

Those who buy the iPhone 4S from an official Apple store on its launch day of Friday October 14th will also be offered a free Personal Setup Service that will help customers set up their email and familiarise themselves with the new apps.

Features of the new handset include Apple’s dual-core A5 chip, 1080p video recording, iCloud and new voice command system Siri.