66% of UK shoppers wont head online

A new survey from chart body GfK has claimed that 66 per cent of UK shoppers remain unwilling to shop online due to fears relating to cyber crime and security theft.

According to survey respondents, the most common source of information about the safety of online shopping is stories in the media, which naturally focus on crimes or losses of credit card information,” TechRadar quotes the report as stating.

But consumers also rely on friends and family for advice. About a third of survey respondents say that they or someone they know has been a victim of online credit card fraud.”

Of the security measures taken by those who do brave the digital waters, 57 per cent of online shoppers use credit cards because of the extra protection they offer. 86 per cent look for the secure padlock symbol on their browser before purchasing.