A quarter of iPhone users considering switch to Samsung Galaxy S4

25 per cent of UK iPhone users are considering ditching their Apple smartphone in exchange for the mysterious mobile from the South Korean rival, according to shopping offers serviceVoucherCodes.co.uk.

59 per cent of existing iPhone users claim they’ll stand by their iOS device, while 30 per cent of BlackBerry users will stick with BB.

It seems Samsung should bear 45-54 year-olds in mind when marketing future devices, with 69 per cent of the demographic planning on switching to the brand for their next upgrade. 50 per cent of men, meanwhile, also fancy a spot of Samsung action.

Additionally, VoucherCodes says it experienced a 24 per cent spike in traffic coming to the site from Samsung devices.

Story originally published on ME