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As I said to Richard, winning has always been the goal. The funny part about this specific clip is that it was recorded at ELeague. Turns out we didn’t do so well in ELeague. We’ve made some changes since then, but the story of how we got to ELeague goes back a bit further.
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![ENC x adidas [Industry news] Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup](https://mcvuk.com/wp-content/uploads/ENC-x-adidas-310x165.jpeg)
[Industry news] Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup
The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing convergence of esports, culture, entertainment and sports, creating a defining moment for the esports industry and the global sport landscape.