Activision aims to trump MW2 sales record

Activision reckons it can break its own sales record when Black Ops arrives on November 9th.

The publisher has dismissed analysts who say Call of Duty reached its peak last year with Modern Warfare 2, which is currently the UK’s biggest selling game according to Chart-Track.

The publisher is breaking the bank in terms of marketing. The UK TV campaign begins tomorrow (Friday, September 3rd) during the England vs Bulgaria game.

We’ve a fantastic game and a fantastic marketing campaign so our ambition is to set another record like we did with Modern Warfare 2,” Call of Duty general manager for Europe Michal Sportouch told MCV.

The resources invested behind Black Ops in terms of development of the game and the marketing are the highest ever for Activision. Our ambition is not only to be the biggest game but also the biggest entertainment launch of the year.

We’ve a 60-second ad during the England vs. Bulgaria match, which is our first mainstream communication around Black Ops in the UK. From there it’s going to be non-stop.”