The latest ‘BrandZ’ study by global brands agency Millward Brown puts Apple and the top, supplanting last year’s top dog Google.
It says Apple’s attention to detail and diversifying product range enable it to behave differently from other consumer electronics makers.
Peter Walshe, global brands director of Millward Brown, told Reuters: "Apple is breaking the rules in terms of its pricing model.
For the full story head over to ME.
Tags apple ben-parfitt brand google most world
![e3 [Industry news] Explore the E3 of Years Past Like Never Before in Brand New Collections From the Video Game History Foundation](https://mcvuk.com/wp-content/uploads/e3-310x165.png)
As part of its continually growing physical library and digital archive, the Video Game History Foundation (VGHF) is excited to announce it is adding a plethora of materials from the Electronics Entertainment Expo (commonly referred to as “E3”), the larger-than-life tradeshow that came to dominate games media and heavily influence the industry itself for over 20 years.
MCV/DEVELOP News, events, research and jobs from the games industry
