Big Fish hires massive F2P push, new hire Chris Williams to head

MCV Staff 16th November 2012 Business News

PlayFirst’s Chris Williams has been hired by Big Fish to head its new push into the free-to-play market.

Williams becomes the company’s VP and GM of free-to-play.

The company says that it is set to transform its free-to-play initiative from an emerging business to a hyper-growth business” in 2013. It will launch a number of titles on its PC and Mac store, starting with Big Fish Casino, and also publish its first F2P title on iPad – Found: A Hidden Object Adventure.

The new offerings will compliment Big Fish’s already 3,000+ strong games catalogue.

Big Fish CEO and founder Paul Thelen stated: "F2P games are increasingly popular with gamers who have been introduced to digital games over the past few years via the rapid growth of social and mobile platforms. It is a natural extension to both our PC/Mac app store and to our mobile publishing business.”

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