Blizzard is ditching the name, the long-term identity of Blizzard’s online gaming network, is to drop the name.

Blizzard’s many titles have for two decades used for player registration and online connectivity, but the developer has now said that while nothing technical is changing, the name itself is being retired.

We’re going to be transitioning away from using the name for our gaming service and the functionality connected to it,” it explained. technology will continue to serve as the central nervous system for Blizzard games – nothing is changing in that regard. We’ll just be referring to our various products and services using the Blizzard name instead.

You’ve already seen this recently with things like ‘Blizzard Streaming’ and ‘Blizzard Voice’, and more changes are on the way.

When we created, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls—Blizzard and

Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.”

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